As digital change agents InMyShoe identify digital opportunities, initiate initiatives to explore these, and implement a process to realize measures. By using the innovators' method, we initiate experiments which can take many forms from testing ideas to more systematic experiments.
The purpose is to create insight and learning, where we formulate assumptions or hypotheses about the problem or solution and tests these systematically. This is done through insight work, mapping customer needs, prototyping, testing the solution and scaling the business model.
Our Customer Experience Transformation work at InMyShoe refers to the journey to create modern digital products, services and frictionless customer and partner experiences across touchpoints. Customer Experience is more than a great UI or the user experience on your apps. The concepts of UX and CX are often confused.
User Experience (UX) - Refers to the experience people have when interacting with a specific digital product, solution or system. In contrast, Customer Experience (CX) is a much broader concept as it encompasses all the interactions a person has with a brand, whether physical or digital.
A Design Sprint developed by Google, is a framework for teams to explore and test product concepts. The idea of sprints originates with the Agile framework and is a process we use at InMyShoe for answering critical business questions through design, prototyping, and testing ideas with customers.
Instead of waiting to launch a minimal product to understand if an idea is any good, teams get great data from prototypes which is tested with real users. Using these methods helps teams to shortcut the debate cycle and compress months of time into a few days.
The Innovation Pentathlon model is a framework that contains both idea and innovation. Five areas or elements of innovation management are identified, and there are several topics to be administered in each of the five areas. At InMyShoe we use this framework as a model for conducting an "innovation audit" by identifying strong and weak areas within innovation.
Though our assessment and interview surveys based on the elements in the model, the management's importance in the innovation work is particularly emphasized. This initiate a process with a plan for follow-up. A proposal for a concrete strategy based on the findings, needs to be anchored with the top management.
The business model consists of 9 building blocks and is an effective tool for mapping areas for improvement or innovation opportunities. If the company makes significant changes to one of them, it often has consequences for the others. All the building blocks are connected and cover the four main areas of business: customers, offer, infrastructure, and financial viability.
The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems. It describes the rationale of how an organization creates, delivers, and captures value.
It is therefore best suited by InMyShoe for defining and producing specific project plans and an overall portfolio.
The new EU directive requires sustainability reporting, but also requires companies to have a strategy with specific goals and a plan for follow-up in advance. InMyShoe uses a 5 step model for profitable and sustainable business which can be a useful tool in the process. The method is developed by BI Norwegian Business School Professor Caroline D Ditlev-Simonsen.
With the EU's new directive, it will no longer be possible to only report on success stories. Everything relevant should emerge - whether it is positive or negative. This will enable investors and customers to use the reporting for objective assessment and comparison of companies.