“Mamut’s solution has played a large role
in our customer relationship management (CRM). We are
able to attract customers to our website by offering
them useful information and services. Also by improving
supply-chain operations we can build business partnerships
with business customers and suppliers. Our customer
service is a key part of our company’s brand;
enhancing trust and building sales,” says Sindy.
Exploring the possibilities of integrated e-commerce
has led InMyShoe to link animated Flash pages with products
in the Mamut shopping cart. Sindy says this has allowed
them to customise the online shop to fit customer brand
identities by changing user defined text fields, design
and colour schemes.
“On customer web sites we have added images and
compelling content to offer a more personalised service
to our customers. The contact and FAQ page provides
our clients with a channel for replying to customers
that they would otherwise miss.
“We have recently designed Bluhe’s online
store. Mamut’s shopping cart lets customers quickly
find products, and allows Bluhe to accept payments by
credit/debit card done securely via WorldPay,”
Apart from using Mamut to create well laid out and
practical web sites, InMyShoe have used a variety of
online marketing techniques to improve the visibility
of their clients’ sites. Sindy says with an integrated
web site the benefits go beyond online sales.
“To ensure customer response,” says Sindy,
“we also offer incentives such as online competitions.
Mamut also gives our clients specific sales lists and
web statistics on visitors to their site to see response
per day, week or month. This also turns websites into
useful sales leads for follow up”.
Making good business better
Sindy says InMyShoe has the knowledge and expertise
needed to be successful. But Mamut Enterprise provides
them with the resources to do so.
“InMyShoe have specialist knowledge of digital
branding and interface effectiveness to create a unique
customer experience. Creating a professional partnership
with Mamut and using Mamut Enterprise as a platform
for our customers, lets us drive the company forward
and expand our customer base,” says Sindy.
InMyShoe recommends the software to businesses in featured
editorials on media sites and trade magazines like Business
Britain Magazine as well as through their own website.