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notepad   TAKING THE RIGHT STEPS!
  By creating a professional partnership with Mamut and using Mamut Enterprise as a platform for our customers we have been able to implement the most business-transforming aspects of e-business for our clients.
 
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  InMyShoe have been part of NewBusiness Expert Panel.
 
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  InMyShoe have been awarded the prestigious "Corporate Image Solutions Provider of the Year 2006/07 Award" in Business Britain Magazine.
 
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Business Britian Award Winner

Mamut's solution has played a large role in InMyShoe's customer relationship management (CRM). Through our website we want to offer you useful information and services and by improving supply-chain operations we can build business partnerships with business customers and suppliers. Our customer service is a key part of our company's brand; enhancing trust and building sales.

HOW CAN SMALL COMPANIES
GET THE MOST OUT OF THEIR MARKETING BUDGETS?

Hein van VroenhovenHein van Vroenhoven, director of new channels,
Response Direct Publishing

With more consumers using the internet as a source of information and a method of purchase, many companies are adopting a multi-channel marketing approach as a cost-effective way to take advantage of this trend. So what is multi-channel marketing?

Put simply, it is offering customers more than one way to order something: for example, from a website as well as from a printed catalogue.

In recent weeks we have been holding annual sales contract negotiations with many major direct marketing advertisers among our clients. Based on our conversations with over 150 buyers of direct marketing so far, we estimate that the typical increase in spend on direct marketing for lead generation activity will be around 10-15%.

But the biggest movement is that over 50% of these companies are planning significant increases in their spend on multi-channel marketing, with online and print-based campaigns working together.

These figures reinforce the trend that we have seen in the last five years, with marketing professionals remaining under pressure to ensure promotional activity is accountable and effective. There continues to be a swing away from high profile and expensive brand-building campaigns to a more lead generation-based approach, incorporating elements such as direct response and online media, where the correlation between expenditure and results is far more transparent. 

Introducing a multi-channel marketing strategy can bring many benefits to companies.  For example, when a consumer has both a printed catalogue to hand and an online order facility, multi-channel marketing has been proven to generate substantially greater sales than online or printed catalogues alone. 

Research has shown that between 50% and 80% of catalogue shoppers’ online orders are prompted by what they have received in the post. Online order value increases by an average 35% if the consumer orders with a catalogue to hand compared with standalone web orders, and multi-channel customers spend 50% more than single-channel customers.

Of course, it is not simply a case of having a website as well as printed material, as it is important to ensure that the quality of the responses generated online is of a high standard. To achieve this there are a number of steps that should be taken, for example, ensuring that the site is not driven by competitions and giveaways and that responses are non-incentivised. Careful vetting through the use of a double opt-in requirement from consumers and limiting the number of requests for information allowed are also good filters.

Many suppliers of online catalogue and brochure-request services, which have email databases of proven direct mail purchasers that can be targeted by age, social group and lifestyle, operate on a CPA (cost per acquisition) basis, either through a fixed fee per transaction or through a commission on sales which means there is no risk for the advertising company.

Advertising in both offline and online response catalogues combined with email targeting and online ordering is proven as a way to increase return on investment on advertising. It also enhances your database of customers who are comfortable in a multi-channel environment.

For more information see www.rdp.info



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Case Studies
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I used InMyShoe to design the website for my company, and I was extremely pleased with the end result.
IMS listened attentively to my brief and went the extra mile to ensure that the site was exactly as I wanted it to be.

Kreativity Ltd
MD
Effective Corporate Communication

We have enjoyed the collaboration with InMyShoe. They have been extremely creative, and their attitude has been fantastic, always meeting our ever changing needs...

NBCC General Manager
Norwegian-British Chamber of Commerce

I needed a website that was visually attractive, easy to navigate, yet simple.
InMyShoe has a very good understanding of design and how website should reflect your business and fit into your overall branding...

The Writer's Agency Ltd
MD

We wanted something visually strong that would set us apart from the competition. InMyShoe's animation skills really came into their own, when they designed a totally unique website that appealed directly to our target market...

Santa's Postbox
MD

InMyShoe worked on the design for our new company and created something that fitted with the direction and style of the business, whilst being distinctive and original...

PV3 Ltd
Experts at Affinity

We found InMyShoe to be flexible, innovative and effective. You are also very responsive and we will come back to you with a new job asap...

Founder of Memetix
Strategy & Leadership Systems